Tourism is one of Sermersooq Business Council’s focus areas, and destination development and branding are high priorities. SBC works with tourism development in Nuuk and Paamiut.

Contact Destination EastGreenland for information about tourism on the East Coast.


Colourful Nuuk

SBC, Visit Greenland, and Nuuk’s local tourism operators are working together to build the city’s brand as Colourful Nuuk. The brand is part of creating a strong identity for Nuuk as a tourism destination through national and international marketing.

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Collaboration with Tour Operators

SBC develops tourism in the region through an on-going dialog with local tourism operators, institutions, and national and international partners. SBC facilitates contact and cooperation with local operators on the continued development of destination Colourful Nuuk.

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